URBAN 18 APP GAMES
Assomusica Compaign Comunication (associated with 18App). Conventional advertising: flyers and posters; Unconventional advertising: Urban Games held in April and May by putting available two concert tickets to hide in places that are a symbol of the music in
following cities (Milan, Rome, Naples, Catania, Cagliari).
following cities (Milan, Rome, Naples, Catania, Cagliari).
Concept:
encourage people to participate in concerts and use the budget for concerts by leveraging the unique characteristics of live events: fun and activities to do in company with your friends. Concerts are the context and the best option for socializing compared to all the other competitors concerning 18app.
encourage people to participate in concerts and use the budget for concerts by leveraging the unique characteristics of live events: fun and activities to do in company with your friends. Concerts are the context and the best option for socializing compared to all the other competitors concerning 18app.
